Public safety communication: How Elastik Lab used contextual DOOH for crisis readiness awareness
The challenge
For Elastik Lab, the challenge of the CREST public safety awareness campaign was to find an innovative way to engage both local and broader audiences effectively. They needed a strategy that would not only capture the attention of passersby but also ensure that the message was delivered in high-impact locations where it could resonate with diverse groups, maximizing visibility and awareness of public safety issues.
Objectives
Raise awareness about the appropriate actions to take during a terrorist attack or to identify potential threats without causing public panic or fueling paranoia.
Solution
Contextual visuals tailored to specific environments (metro stations, train stations, and streets). The campaign runs simultaneously in Brussels and Lisbon.
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Conclusion
Elastik Lab successfully overcame the challenge of reaching both local and broader audiences with the CREST public safety awareness campaign by leveraging targeted, contextual visuals in high-traffic environments like metro and train stations, as well as on the streets. By carefully crafting the messaging to educate the public on identifying threats without causing alarm, the campaign achieved its objective of raising awareness across Brussels and Lisbon, effectively delivering critical information in a calm and impactful manner.
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