DOOH recruitment campaign: How Siemens used digital out-of-home for targeted hiring

Objectives

Since the recruitment day was taking place on a university campus, it was clear that a campaign broadcast in the surrounding area, in appropriate environments, would be the best option, with the goal of attracting future graduates and young job seekers.

Solution

With a combination of street and station environments near the campus, Siemens was able to reach its target audience of students and young graduates active in the technology sector.

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Conclusion

Through a targeted and innovative communication strategy, Siemens successfully reached young talents in the tech sector. By combining campaigns in key environments, they maximized their visibility and created a real impact. This project demonstrates the effectiveness of digital advertising in attracting a qualified and engaged audience.